Any designer that has obtained a lifetime of experience, knows the significance of typography. They realize that it’s something much more than the look of those letters. Typography is about the course of action of the letters; how they fit with your specific structure; how they work with your image, and they can enable you to pull in the correct crowd.
Like any part of a plan, great typography should feel easy. A peruser shouldn’t feel dreary upon seeing the procedure of following/tracking and kerning that went into making a logo or magazine page. In any case, it’s these subtleties that can improve things greatly, and also help you draw the line between a tastefully satisfying and coherent page and one that looks jumbled and illegible.
Legibility is above all else. Your text styles should look great, put your image and blog identity forward, and make it simple for your readers to discover and expend the substance you need them to discover and devour. In this way, before you chase for textual styles/fonts, there are certain things you need to take care of:
Give every one of your text styles a vocation
As you pick them, and as you pair them, remember what every specific text style will do. Relegate them their particular spots and obligations.
“I need a header/banner textual style; I need a heading textual style; I need an accent textual style,” these are some specific details you must look into. Now, you’ll have a simpler time picking and matchmaking.
Textual style notoriety
Avoid the terrible text styles. You probably won’t know about it, however, a portion of your perusers would know about, and it would not be good for your blog. Some textual styles are discolored, and it’s only understandable that creators hate them. Comic Sans, Trajan, Bank Gothic, Papyrus, Copperplate, Mistral, Curlz.
Textual style Audience Match
What does your intended interest group like? What might speak to them? Something fun? Or something genuine? Something that would guarantee your aptitude? Or on the other hand, something progressively close to home and well disposed? Present day textual styles? Or on the other hand the great text styles they grew up with? These are some of the questions you need to answer while choosing your text.
In the event that the X height, i.e., the stature of the lower case letters is enormous, it implies better lucidness. However, they shouldn’t be big to the point that it is impossible to tell lowercase letters apart from the capitalized letters.
Serifs make long sections less demanding to see and peruse, notwithstanding moving the eyes along the lines of content. Yet, that is in print. Serifs are frequently little and dainty. They, more often than not, don’t look great on pixel-based screens. Every one of those additional bends and lines diverts the eye. So, except if your blog is in print, pick sans-serif textual styles for the body content, in the same way as others do.
The I/l/1 test – the capital I, the lowercase L and the number 1, must be taken into account very carefully. In the event that these letters and numbers are delicate to your name/image, test text styles with the goal that each is discernible from the other.
Try not to rely upon this excessively. The greater number of the best textual styles really fall flat in this test. This test works best while picking textual styles for your headers and headings. What’s more? The separating additional items of serif textual styles look great.
Textual style match-production: How to pair fonts
It has been mentioned before that it’s great to have only a few text styles in your blog. The number should be sufficient for assortment, yet not all that much that you’re always acquainting new looks with your perusers. Consistency is basic to building up your blog’s image and identity.
Each matching formula has its own dynamic and optimal placements. Content and brightening textual styles do well when used to set off Serifs/Sans Serifs in headers and pennants, while Serif and Sans Serif are the best for headings and body content.
Pair textual styles that are similar. This includes a comparable width and a comparative shading. It’s classified as “coordinating,” which is as it should be. They don’t generally need to be of contradicting energies. Sometimes, they look extraordinary when they coordinate!
Pair “related” textual styles. They need not be from a similar family, but they can share a maker. They’re kin; Or on the other hand cousins. Planners make their textual styles in such a way that they look great together. You’d know them since they’d have comparable names – like family names. For instance, Merriweather and Merriweather sans, or Alegreya and Alegreya sans.
Everything relies upon your blog’s marking and identity.
Trial before commitment is the key. You need to see it with your own eyes to determine how textual styles really look. Creating and sharpening your preference for good text styles would make your blog’s look better, progressively proficient, and even costly.
The best textual styles I’ve experienced:
Proxima Nova – it is simple and so meaningful for body content.
Garamond Premier Pro Display – it looks extraordinary for headings
Brandon Groteque – it looks extraordinarily colossal
Follow these tips to get the best typography for your blog.
Credits : Lipsad